[KMSK 2015] Twitter Data Analysis using Topic Modeling Approach

Jan. 2015 – Jun. 2015
With Jeehye Lee, Jeeeun Choi, and Prof. Heewoong Kim
During Undergraduate Research Intern in Digital Service Lab
Best Paper Award in Knowledge Management Society of Korea 2015 

  • Analyzed over one million Twitter data regarding Apple & Samsung smartphones using topic modeling approach.
  • Yoon Jeong Cha, Jee Hye Lee, Jee Eun Choi, and Hee Woong Kim. (2015). A Topic Modeling Approach to Marketing Strategies for Smartphone Companies. Journal of Knowledge Management Research, 16(4), 69-87.
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[SK Telecom] Big Data Analysis Competition using QGIS and SPSS

Dec. 2014 – Apr. 2015
With Jane Im
In a big data competition organized by SK Telecom (Leading Telco company in South Korea)
Winning team with excellence prize (3rd among over 300 teams)

  • Analyzed GPS, card sales, and social data from card corporation and telco company with clustering, market basket analysis using QGIS, SPSS programs.
  • Based on the insights, proposed a new business ‘F2Camp’ and awarded with 3rd prize among over 300 teams.
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